The same 30+ year legacy has a new image and new branding.

Advanced Exercise Press Release header image on white


For more information contact:

Kim Baird, 303.996.0048 x1015,


Littleton, CO – January 31, 2017 – As its business continues to expand in the fitness and facilities industries, Advanced Exercise announced the completion of a 9-month effort to rebrand the company from its long-time roots as Advanced Exercise Equipment. Included in the rebranding is a completely new visual identity as well as a revamped website, simplifying the process to allow clients to easily understand and engage in the full breadth of Advanced Exercise’s fitness facility design expertise and equipment provision services.

“Developers, architects, interior designers and property managers are all focused on how to attract and retain the ideal mix of consumers, employers are providing more on-site amenities for employees, and fitness facilities are proven assets that drive value in multiple areas,” said Gregg Spieker, Advanced Exercise’s president. “Advanced Exercise has grown into a leading fitness facility design resource, so no matter the amount of available square footage, we can maximize the space with the right combination of flooring, equipment, and accessories. It was time to step up and showcase the design side of our business, and make it easier for clients to recognize how we can help them do so much more than source equipment.”

Still a leading distributor of Life Fitness, Hammer Strength, Ecore Athletic Flooring, Troy Barbell and many other fitness equipment brands, Advanced Exercise’s field sales and service teams work with clients in multi-family, education, corporate wellness, recreation and numerous other verticals to help them maximize available budgets with fitness equipment and design plans that fit each facilities’ unique needs.

The new website bears the same address,, though the look, feel, and functionality of the site is completely new with new branding and design.

Founded in 1986, Advanced Exercise is a leading fitness equipment and facility design resource, representing more than 30 equipment brands to bring clients the best new or used equipment solutions to maximize the use of available space and meet the needs of a diverse community of fitness amenity end users.

Advanced Exercise logo on black