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Reinventing the Country Club: Changing Dynamics to Attract New Members

Evolution takes time. But if you’re a country club whose membership ranks and revenues are in decline, time is a luxury you don’t have. You have to find solutions that keep your traditional members happy while attracting new members into the fold. There’s little comfort in the thought that there are dozens, even hundreds, of […]

The Rise and Realities of Today’s Student Housing Market

Campus communities are active non-stop, and it’s vital to create fitness and recreation areas that are available, convenient and varied, so that all students, no matter their schedule or preferences, can easily participate. Education environments continue to innovate and change to keep up with student preferences, and multi-million dollar projects are springing up all over […]

Maximize Your ROI by Adding Video Options to Your Fitness Space — It’s Easier Than You Think

One of the biggest challenges for fitness facilities is the need for continual innovation. Those who frequent fitness facilities often come (and come back) for the workout experience which is made up of two critical elements: the quality of the environment (meaning the space and the equipment available), and what you can do within that […]

Amenity War: Coming to a Community Near You

No, it’s not the plot of a blockbuster movie. It’s what’s happening in multi-unit, multi-family housing all over the country. Apartment communities are engaging in competitive battle-meets-bribery tactics to attract and retain tenants for their properties. Who’s winning? Those properties with the strongest lifestyle amenity “translation” connection to their desired population are winning. Property managers […]

Amenities that Appeal to the Masses: What a Restaurant-Turned-Fitness-Center Can Teach Us All

It used to be full of ovens, sinks, tables and wait stations, now it’s furnished with treadmills, bikes, cardio training and weight stations. The ownership team of this million-square foot office and retail complex wanted to please its tenants, and converting 8,000 square feet of vacant restaurant space into an advanced, state-of-the-art fitness center has […]

15 Must-Have Products for Innovative Fitness Facilities

If springtime brings cleaning, renovating or breaking ground for new fitness or wellness spaces, and you’re looking for the latest innovations, this is the place to start. This “fitness 15” list of products stood out from among the industry crowd of new or evolving products, setting trends and helping fitness facilities attract more visitors and […]

Redefining Your Fitness Space: How Radical Change Can Produce Wild Results

Earlier this year, the doors opened on a big fitness transformation at Kansas State University (K-State). What used to be five racquetball courts at the Chester E. Peters Recreation Complex had been completely made over, reconstructed and tied together to create five Performance Zones where students and faculty have since discovered a new enthusiasm for […]

TRX Training Options Continue to Drive Fitness Trends

Once thought to be a passing fad, TRX suspension training systems have proven their worth and continue to be one of the most popular fitness equipment options for facilities and fitness participants of all kinds. Born out of a need to minimize space and maximize functionality for a single person workout, the TRX or “Total […]

How an Unstaffed Fitness Center Becomes a Cultural Hub of Corporate Wellness

Many office buildings and corporate headquarters have embraced well-being and fitness as part of their investment in their employees. When you’re in the business of health, like regional hospital and “health care system” resource Denver Health, your employees have a higher understanding and appreciation of wellness, and expectations for a fitness facility can be high. […]

Top 5 Mistakes Managers Make When Purchasing Fitness Equipment

Facilities managers of all kinds, and in all environments, should be sure to consider these five commonly overlooked issues in the design and equipping of fitness spaces. 1. Too many machines: no space for functional movements, core work and stretching The days of statically sitting on a piece of equipment and pressing weights along a […]

Campus Fitness Fosters Energetic Culture and Community Hub

Student recreation centers across the country are integral to campus life. Usually the rec center doubles as a hangout location for students, with the opportunity to grab a quick workout between classes or before heading home to the dorms. Though you might think it would be different at a commuter college like Red Rocks Community […]

New Year’s Resolutions – Four Ways for Facilities to Take Advantage of the Fitness High Season

At the beginning of a new year motivation is at its highest, and fitness is continually at the top of the list of priorities for the coming months. Websites and social media streams are full of tips for setting and keeping fitness-minded resolutions, and gyms and fitness facilities are the busiest they’ll be for the […]

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